London-based fintech startup Invest.com and Seattle-based cryptocurrency exchange Bittrex, have jointly announced a partnership to create a new cryptocurrency trading platform aimed at the European market.
According to a press release, through the collaboration, Bittrex will leverage its existing exchange technology and pair it with Invest.com's portfolio management experience to provide investors with “the ultimate platform to trade cryptocurrency in a safe and secure environment.”
Bittrex CEO Bill Shihara had the following comments about the partnership announcement:
“Blockchain technology has the potential to provide groundbreaking solutions for businesses and consumers around the world. That’s why every action we take is geared toward advancing this emerging technology, including launching this new trading platform with invest.com. This partnership will increase customers’ access to some of the world’s most innovative blockchain projects and further drive adoption of this revolutionary technology. Today’s announcement is another exciting step forward for the industry and Bittrex as we continue expanding our global footprint through new services and strategic partnerships.”
Co-founder of the joint venture and Invest.com spokesperson Itai Avneri added:
“We are very excited to form this joint venture with Bittrex. Innovation and determination have led invest.com to take a strategic step forward into the new world of trading. The brand will focus solely on the emerging crypto industry.” He went on to say that “We believe that excellent product experience coupled with supreme customer support, value added services and regulation state of mind will provide the community of traders with the ultimate platform to trade cryptocurrency in a safe and secure environment. Our goal is to become the most reputable platform in the EU and later in numerous countries across the globe.”
The new platform will launch under the Invest.com brand, which has recently begun shifting its focus towards cryptocurrencies and away from portfolio management and equity trading. The new marketplace will also feature over 200 cryptocurrency tokens, according to a tweet from Bittrex. The tweet also says the new platform will offer “advanced trading”, listing services, 24/7 multilingual support, and safe and secure wallets.
While initially the platform will focus on European Union customers, the two powerhouses plan to expand to other regions eventually, depending on country-specific regulations and international law.