Budweiser Parent Company Anheuser-Busch Testing Blockchain Shipping Solutions

Budweiser blockchain

Anheuser-Busch, the parent company behind major beer brands including Busch, Michelob, and the “King of Beers” Budweiser, has opted into a blockchain pilot to test its applications in global shipping logistics.

Anheuser-Busch along with ocean carrier shipping firm APL, global transport company Kuehne + Nagel, and many others are part of a larger blockchain consortium that are testing blockchain tech created by professional services firm Accenture. The companies involved testing Accenture’s blockchain shipping solutions for twelve shipments, all sent to different locations with different regulatory requirements.

Accenture concludes that the results “can reduce operating costs and increase supply chain visibility," which are among the most notable reasons businesses everywhere are considering the promise blockchain technology offers.

Vice President of International Logistics for AB InBev (a division of Anheuser-Busch) Danillo Figueiredo praised blockchain technology as a solution to delivering the highest quality product they can:

"We continually evaluate new technologies and innovations to enhance our operations to meet consumer needs and deliver the freshest beer. Blockchain technology will be transformational to our business and the world. It reduces mistakes, digitizes information and improves the supply chain process so we can focus on our core business of brewing the best beers for consumers.”

Like Anheuser-Busch, other large brands such as Walmart are considering implementing blockchain to bolster their logistics abilities. Earlier in the month, it was revealed that Walmart has patented its own “smart package” using blockchain technology to ensure customers receive the highest quality products, thanks to benefits like temperature regulation and shipment progress monitoring. While these massive shipping logistics companies are seeking bigger solutions for shipping via aircraft and ocean carriers, the entire shipping industry could improve its operations and save money by implementing blockchain tech.