Baidu to Launch Rewards Program on Blockchain Platform

Baidu Search Engine China

Baidu, one of the largest search engines in China, is planning on launching a rewards program on their upcoming blockchain platform called “Totem.”

Totem was launched by Baidu in April of this year with the goal of managing intellectual property rights of images through blockchain technology.  The system will confront the issue of the illegal misuse of images found online and will prevent infringements

The website explains the purpose and method in which Totem will secure the copyrights of images online, translating in English to:

“The copyright information of the work is permanently written into the blockchain. Based on the credibility and incomprehensibility of the blockchain, combined with Baidu’s leading artificial intelligence technology, the dissemination of the work can be traceable, reprinted, monitored, and change the copyright of traditional pictures…Totem conducts network infringement monitoring of original works, quickly produces visual data reports, and entrusts lawyers to initiate rights protection online.”

Totem’s platform would also act as a rewards program for users that utilize certain functions such as uploads and image transactions.  Authors of copyrighted content, including photographers and graphic designers, can upload their works to Totem after being verified, and have their works immediately protected.

The concept of Totem is similar to the blockchain platform developed by Kodak, called KODAKOne.  This platform will also allow users to register images they own and would then allow others to license them through the platform.  Both initiatives aim to give image owners greater control over how their images are used.

Totem is not Baidu’s first venture into the blockchain space.  The company previously released a CryptoKitties styled game that featured puppies instead of kittens.  They also released an operating system called super-chain, which is based on the blockchain.