Moscow hosted the Mrs/Ms Russia Earth beauty pageant at the end of April. The Russian Association of Cryptocurrencies and Blockchain (RACIB) partnered with the event. Thanks to this partnership, the winner was selected based on results of voting, recorded using the blockchain technology.
As part of the contest, the online platform http://mrsrussia.earth was launched with the help of RACIB, which allowed the aggregation of profiles of more than 75,000 participants of the contest from 2015 until 2018.
The innovative methods of information storage make the selection as transparent and open as ever. The blockchain technology helps avoid manipulations while selecting the winner and contributes to the creation of single selection standards. This is especially relevant when it comes to contest stages in regions, where corruption and nepotism result in the violation of fair competition principles. The organizers of the contest hope that blockchain will help change the situation: devise single and clear standards, precise voting algorithms, and restrict access to final protocols.