Blockchain technology could be the most transformative new technology since the Internet, powerful enough to completely change the way nearly every industry conducts business, from supply chain management, to financial transactions, and everything in between. One such industry that has yet to embrace blockchain technology, is the film industry. However, according to news related to an upcoming Hollywood film that soon may be changing.
The upcoming rom-com about a hacker down on his luck, No Postage Necessary, will make its film debut this coming June, and alongside traditional theaters, the movie will be distributed via the P2P video network app Vevue, which runs on the Qtum blockchain.
David Culver who directed, wrote, and produced the film is hoping that blockchain can help avoid piracy and cause the film potentially go viral due to its association with the emerging technology. Culver explains why he chose blockchain distribution:
“We are thrilled to provide movie lovers around the world a brand new way to experience their entertainment by turning the blockchain into a feature film distribution channel. Although this is a first for the industry, we hope it will signal a shift in the way content is shared and consumed. There are many advantages to blockchain distribution, including immutable proof of Intellectual Property rights, transparent royalty payments, and, since all data on the blockchain is resistant to duplication, we can now envision a world where films are no longer pirated.”
In addition to the blockchain distribution method, users can also pay for the film using cryptocurrencies on the Vevue platform, and users can even earn Vevue’s tokens for writing a review about the film afterwards.
Rounding out blockchain and cryptocurrency’s involvement in the film, is the movie’s plot itself. The film, by Two Roads Picture Co., is about a convicted computer hacker who begins impersonating a postal worker to steal mail, but eventually finds himself in the midst of an FBI investigation searching for a cache of stolen bitcoin.
No Postage Necessary will release Summer 2018, according to the film’s official website.